Made Right Here campaign kicks off
Joint media release with Chris Bowen MP, Minister for Climate Change and Energy, and Member for McMahon.
The Albanese Government is building a future where Australian made products are the number one choice for Australian consumers.
That’s why one of our major policy commitments at the 2025 election was a $20 million nationwide campaign to raise awareness of Australian made products and encourage customers around the country to buy Australian.
The Made Right Here campaign kicks off today with a launch at Capral Aluminium in Smithfield, NSW.
Our grant to the Australian Made Campaign is supporting a major “buy local” push in stores, online and across media.
The Australian Made logo, with its instantly recognisable green and gold kangaroo, makes it easier for discerning shoppers to buy Australian made products.
Currently, around 4,500 businesses are licensed to carry the Australian Made logo, with sales supporting thousands of jobs across the manufacturing sector.
This is the Albanese Labor Government delivering on its election promise and backing Australian made businesses, products and their workers.
For more information on the campaign, visit: https://australianmade.com.au/
Quotes attributable to Minister for Industry and Innovation and Minister for Science Tim Ayres:
“The Albanese Labor Government backs Aussie made products and shares with the Australian Made Campaign a vision for an Aussie-made future.
“We know that Australians want to back local businesses at the checkout, and this campaign is about making it easier to do that – in store and online.
“We know that if Aussie households spent an extra $10 a week on Australian-made products, it would boost our economy by $5 billion and create 10,000 jobs.
“If you look for and choose the iconic kangaroo logo when you do your shopping, you’re supporting local jobs and investing back into the local economy. Buy proudly Australian this long weekend!”
Quotes attributable to Minister Bowen (as local member):
“Launching Made Right Here in my home suburb of Smithfield makes sense. It’s one of the biggest industrial precincts in the southern hemisphere, and it’s where local workers make the products Australians rely on every day.
“This campaign is about turning national pride into practical support and making it easier for people to back Australian jobs at the checkout. When you choose Australian made, you are backing local businesses, stronger supply chains, and good secure work in communities like ours.
“The Albanese Government is backing Australian manufacturing with a Future Made in Australia, because we want more things made right here, not shipped in from overseas.”
Quotes attributable to Tony Dragicevich, Managing Director and CEO, Capral Aluminium:
“Capral Aluminium has operated in Australia for 90 years because we believe local manufacturing adds value to the Australian economy.
“We are very proud to be Australian Made licensees. Australian Made, including the Made Right Here campaign being launched today, gives manufacturers like Capral a trusted, highly recognised mark that helps identify Australian-made products and gives customers confidence that they are buying quality.
“By backing Australian jobs, skills, and investment, this campaign strengthens Australian manufacturing today and into the future.”